Stop Biting.

The past day or so, “social media” has been abuzz with people offering their opinions about Starbucks’ seasonal cups having been accused of being evidence that “Starbucks hates Jesus”, or other nonsense. The root of all this “furor” is Mr. Joshua Feuerstein, who, despite his “tribe-flavored” name (and no, that’s not an insult; my wife is, in fact, Jewish, as are my in-laws, and a substantial portion of the friends I’ve made throughout life) , describes himself as a “American evangelist, internet and social media personality”. Mr. Feuerstein is a troll. This isn’t his first attempt to troll his way to infamy; it is actually just his latest attempt. And mass media has bitten the troll bait, hook, line, and sinker. As a result, social media has followed the lead of the mass propaganda effort, and immersed themselves in the “controversy”, as well, with every individual feeling the compulsion to condemn the whole idea of Starbucks “removing Christmas” from their seasonal coffee cups as “silly.”

Well, here’s the thing; you’re all still focusing on the words of one man, and worst of all, this one man is an “Internet and social media personality”, which means this is exactly what he wanted out of the deal. Is the underlying issue “silly”? Hell yes, it is. So stop giving him the attention he wanted. Until you do that, you can expect this sort of crap to continue. I get it; you see something stupid, and you feel your own compulsion to hop on your Mighty Horse of Righteous Indignation to proclaim that thing as stupid. Resist the urge.

You’re biting. You’re biting hard. And until you learn to control your urge to bite, you can expect the trolling to continue, unabated. And the cynic in me can’t help but wonder of media complicity, given the actual events going on in the world today that somehow don’t merit the coverage we’ve collectively given Feuerstein’s troll. I mean, it’s not like there’s a growing proxy war in Syria and the Ukraine, is there? Oh wait…

In unrelated news, I need to go wash the stink of having pasted a “The Nation” link in this text box. But they’re not wrong in this case.


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